Every Door Direct Mail (EDDM) is a service offered by the USPS that allows businesses to send marketing materials to specific geographic areas without needing to know the addresses. It’s an effective way to reach potential customers in your target market.

EDDM works by allowing you to choose postal routes and deliver your marketing materials to every address on that route. You don’t need to have a mailing list or individual addresses, making it a cost-effective way to reach a broad audience.

EDDM is ideal for local businesses looking to reach customers in specific neighborhoods. This includes restaurants, retail stores, real estate agencies, healthcare providers, and more.

EDDM mail pieces must meet certain size requirements set by the USPS. They must be larger than a regular letter but smaller than a flat-size piece. Typically, sizes range from 6.25″ x 9″ to 12″ x 15″.